Tuesday, 28 December 2010

Evil Face of Rolex

Jeepers creepers! If only Rolex could turn back time … the luxury watchmaker should have spent more of their time contemplating the freakish giant advertisement that is currently being used to promote their driver’s watch, the cosmograph Daytona.


[Can you see a freaky face? No, a watch face does not count!]


The positions of the black stopwatch timers and the angles of their white single dials bring about an amazingly scary and intimidating illusion of Jack Frost or some malevolent madman. It's enough to make the hairs on the back of one's neck stand up! Coincidentally, over the Christmas period the Hong Kong weather dropped to a chilling, crisp and cold 10 degrees C which is a shivering reminder of Jack Frost, Father Winter or Old Man Winter.



[Evil Jack Frost Snowman (from Fear Fragments blog)]


The full Rolex ad, plastered on the side of the New World Centre on Salisbury Road in Tsim Sha Tsui, is so huge it can be seen from across Victoria Harbour from Hong Kong island.



[Rolex's frightful advertisement looks down menacingly on the public from the New World Centre]


At this time of year hordes of tourists and locals alike, who take the Star Ferry ride from Central to Tsim Sha Tsui to enjoy the harbourfront Christmas lights, will certainly see the evil face of a sinister snowman in the distance looking menacingly down on them.


Is this inadvertent illusion Rolex's creepy Christmas gift to Hong Kong? Lol.


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