Thursday 8 April 2010

Tiger’s Treatment of Former Partners

Tiger Woods has made two obvious digs at his ex-sponsors, which appear to stem from his underlying arrogant contemptuous mean streak. There is no question that Woods is a golfing great, but there are definite questions about whether his personality is great.

The latest vindictiveness on his part is his appearance at Augusta on Monday at the start of the Masters week. Remember, this is Woods’ first public appearance on a golf course since revelations of his sex scandal forced him to take a four-month break from the PGA tour to seek counseling and attempt to save his marriage. With the world’s media looking on, Woods just had to know that being seen unshaven would be sending out a disapproving message to Gillette, his former sponsor.

[Hey Gillette, look at me. Shave? You betcha! (Source: BBC)]

A similar vindictiveness happened when Woods came out publicly in a tightly-coordinated press briefing in February. The timing of that event was thought to steal the limelight from, and hence disrupt, the closing stages of the WGC-Accenture Match Play Championship in Arizona. That Championship was sponsored by Accenture, Woods’ former sponsor.

This seems to be only the beginning. What other spiteful acts by Woods lie ahead? Will there be sand traps for AT&T and water hazards for Gatorade, the other sponsors that ended endorsement contracts with Tiger following his sex scandal? What next of Tiger Woods' chagrin?

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